April 18th, 2022 by Function4
In an organization, it is the job of the sales and marketing teams to enhance sales, keep existing customers happy, and help the company expand, and to do this; they need to present their ideas. Studies show that visual aids can increase understanding by 400% or more. So if your message is critical to your success, a boost like this can make all the difference.
Many people find that an online sales demonstration can be just as practical as a face-to-face demonstration, if not more. Prospects may quickly learn about the benefits of a new product or service from a salesperson, and they are not even required to be present in the same room.
How Might Screen Shares Aid with Product Demonstrations?
An online demo allows salespeople and potential customers more freedom and control over their daily activities and interactions. Here are a few instances of how demos can enhance sales and customer satisfaction.
Bringing a lot of printed papers to an in-person meeting is not uncommon. However, without having to print and prepare tons of marketing reference materials, a salesperson may easily demonstrate the benefits of a product, reinforce selling points, and answer customer inquiries via screen-sharing software like Zoom. Instead, if such documents are required, they are only a click or two away from being accessed through your computer.
Salespeople can improve the effectiveness of their presentations by better tailoring them to the needs of their customers. For example, if a customer expresses an interest in one of the product's features, the sales representative can spend more time discussing it with them.
Time and Efficiency
Many industries require salespeople to travel long distances to meet with clients and close deals. A sales representative may spend hours traveling from one meeting location to another if they cover a vast territory. A lot of time might be spent prospecting or doing anything more constructive instead of this.
There is no need for long journeys and time commitments when a demonstration is conducted online. Without having to travel, a salesperson can deliver more sales presentations each day, hunt for new customers, and overall boost their daily productivity.
Long journeys are not the only thing that can impact a salesperson's effectiveness; there are other factors as well. For example, a person's ability to establish new customer relationships can be hindered because they are separated from their current clients. After all, it might be tough to reach out to new prospects who are thousands of miles away, especially when the prospect prefers a more personal touch.
On the other hand, an online demo provides a sales representative with two benefits: increased sales reach and more sales opportunities. Screen sharing software removes the limitations of time and location, but it also adds a level of personalization that may not be possible through a phone connection. A sales representative is no longer restricted by those hurdles and can create new contacts with prospects irrespective of their geographical location.
Engaged prospects are more likely to convert to customers than disinterested or disengaged ones. A sales representative has an excellent opportunity to maintain a prospect's interest in an interactive situation such as an online demo. Engaging marketing materials can boost a presentation's intensity, and prospect engagement can spike if they have the opportunity to check out a product or service immediately.
One of the most valuable features of screen sharing software is that the host can allow other participants to share their screens. This allows a sales representative to delegate presenting rights to a client. In addition, because the client may use their computer screen to present your goods or anything else they choose and ask you questions, the process becomes significantly more hands-on for both parties. This feature enables easy and seamless interaction between the salesperson and the client, increasing the likelihood that a sales presentation will be more effective.
Feedback from Prospects
Apart from encouraging engagement, sales professionals must understand their prospects' thinking. A salesperson can measure a potential customer's interest in a product or service by receiving timely feedback. This will shape the salesperson's future interactions with the customer.
If you're not benefiting from the latest technologies, you're missing out on a huge opportunity. Different technologies, such as Zoom, Microsoft Teams, and Zultys, provide the screen sharing feature, which businesses may use to deliver presentations and increase their sales.
Posted in: Business Technology